The biggest in business in native advertising, Content discovery, or content recommendation is a branch of a massive personalization tree. It essentially leverages artificial intelligence and machine learning to analyze data and give users a more personalized experience on the app. The recommendations work on different models like popular content, associated content, or historical content. The benefits of this are:
-1668136336.jpg)
Taboola is a web-based platform that aims to solve the problem of the online content industry. Taboola's motto, "content you may like," says a lot about the company's business strategy. Taboola's principal business is recommending and linking users to sites that may be of interest to them.
Read More
