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The Best MCM Partners for Publishers

As a publisher, having the right MCM (Multi-Channel Marketing) partner is essential to help you maximize your reach and connect with your target audience. However, with so many options available, figuring out where to start can take time. In this blog post, we'll provide an overview of what MCM partners do, how to choose the best one for your needs, and some of the top MCM partners for publishers in 2022.

Overview of MCM Partners

MCM partners are companies that provide a range of services to help publishers reach their target audience through multiple channels, including social media, email, display advertising, and more. These partners typically provide software tools, expertise, and consulting services to help publishers design, implement, and optimize their multi-channel marketing campaigns.

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AdPushup

AdPushup

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AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization. 

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Ezoic

Ezoic

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Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character, but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

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Monetizemore

With over 700+ publications they manage, MonetizeMore is a rapidly expanding ad tech company that has established itself as the industry leader in ad revenue optimization. They do a good job of vetting sites, onboarding new users, and improving site layouts, which is excellent; their distinctive advantages for more prominent publishers outweigh that.

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Readwhere Advertising Exchange (RWADX)

Readwhere Ad Exchange is India's largest vernacular advertising network, partnering with brands and marketers on high-return CPM and CPC campaigns. For your online, mobile, and tablet inventories, it offers you high-return campaigns. Where Change is Powered is explained. As a recognized Adsense partner and by Google Double-click AdX, it aims to maximize your Adsense revenue.

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Clickio

Clickio

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For web publishers, Clickio provides an all-in-one technological solution that combines a cutting-edge, AI-powered ad platform with integrated compliance, site performance, and analytics capabilities.

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Snigel

Snigel

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Snigel has access to premium advertising campaigns as a Google MCM Partner and Google AdX Partner. With the help of its AdSense revenue estimator, Snigel can increase your ad earnings. This platform is regarded as one of the best AdSense substitutes and anti-AdBlock tools available.

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How to Choose the Best MCM Partner

Choosing the right MCM partner can be a daunting task, but there are several key factors to consider:

  • Experience: Look for partners that have experience working with publishers and have a track record of success.
  • Expertise: Choose partners with expertise in the channels you want to target, whether it's social media, email, display advertising, or something else.
  • Technology: Make sure your partner has the technology and tools necessary to execute your campaign effectively.
  • Support: Look for partners that provide excellent customer support, including training, troubleshooting, and ongoing guidance.

Benefits of MCM Platforms

MCM platforms offer several benefits for publishers, including:

  • Increased Reach: MCM platforms allow publishers to reach their target audience through various channels, expanding their reach and increasing the chances of engagement.
  • Improved ROI: Using MCM platforms, publishers can track and measure their campaigns' success across different channels, helping them optimize their campaigns and improve their return on investment.
  • Cost-Effective: MCM platforms are generally cost-effective, offering publishers an all-in-one solution for executing multi-channel campaigns, reducing the need for multiple tools and services.
  • Better Data Insights: MCM platforms provide publishers with real-time data insights that allow them to make informed decisions about their campaigns and adjust their strategies accordingly.

Frequently Asked Questions

Choose an MCM partner that has experience working with publishers, expertise in the channels you want to target, the technology and tools necessary to execute your campaign effectively, and excellent customer support.

MCM is essential for publishers because it allows them to connect with their target audience through multiple channels, maximizing their reach and increasing their chances of engagement and conversion.

MCM stands for Multi-Channel Marketing, which involves using multiple channels to reach your target audience, including email, social media, display advertising, and more.